Obtaining Orders/Queries

Obtaining Orders/Queries

Receiving inquiries about the product/service is the first step towards making a sale, especially for a B2B enterprise. Development of procedures and allocation of responsibilities for making sales contacts and responding to inquiries is often neglected by MSMEs. Proper procedures/methods should be followed to receive/respond to an inquiry for your product/service. In order to obtain more orders and inquiries, one should undergo proper promotions for its business. Please read the Market Communications section to know about how to effectively promote your business.


A sales inquiry may arrive in different forms: a sales call, a written email or even a face to face query. In most MSMEs, there may be no clear procedures for specifying who should respond to inquiries and how. This may result in delays in response, wrong responses and even lost sales. Quite often, in absence of a standard procedure, the owner-manager monopolizes the authority for making sales contacts and responding to inquiries which may result into less than desired results and add to organizational confusion. Developing detailed procedures (e.g. how to respond to a phone call) and training staff is very important.


Read more on how to respond to a sales inquiry in the form of a letter.