Get Inspired By Successful Startups

Successful Startups

Take Inspiration from some of the most successful Startups. Understand the key factors contributing to their success.

Name of the Company About the Company - कंपनी के बारे में What Made it So Successful? कंपनी की सफलता का कारण How did it Start? शुरुवात Website Link - लिंक Media Coverage
Indus Teqsite Private Limited

Indus Teqsite Pvt. Ltd. (ITPL) is a Chennai-based company engaged in developing mission critical products and applications for Defence and Aerospace Industries. It specialises in Automatic Test Equipments & Rugged Military Electronics. ITPL’s key customers include defence PSUs, DRDOs, Deptt. of Space, Indian Navy/Airforce. 

ITPL over the year has been at the forefront of India aggressive programme for developing indeginous technology for electronics and space sector. Some of its memorable achive ments include.

  1. First indegenious fire control system for the Brahmos missile
  2. First indegenious cockpit display unit
  3. First originally devbeloped mission computer processor COTS board for LCA and RADAR
  4. First indegenious developed launchpad countdown testing equipment
  5. Only Company with over 100 buildingt blocks in PCI statndard
  6. Only Indian company to have developed indigenious COTS VXI solutions
  7. Only Indian Company developing standard products on Open Architectural Platforms for Defense / Space Sectors Limited

BillDesk, a property of Ltd. was conceived in early 2000 to solve the frustrations of most of us when it comes to paying bills. We have created BillDesk to help consumers like us leverage on the potential of electronic medium to better organise and manage our payments, while escaping some of the pitfalls of traditional bill payment services.

BillDesk was created with a vision of simplifying the bill payment process. With a vision of creating a one-stop destination through which the consumers could make all their payments, at one time, from one location - or better still anytime from any location. A one single destination that keeps track of theirbills, informs consumers of due dates, eliminates the hassle of writing out cheques and standing in queues and gives us the freedom and the ability to pay with just one instruction to our bank.


Jaquar has over 60% market share in bath fittings. It adds 5 lakh new customers every year. It has presence in 5 continents.

Jaquar group was built on the platform of highest quality standards, aesthetics and with the intent of providing world class products. Conceived way back in 1960 by Mr. N.L. Mehra, Jaquar group is an undisputed market leader in the bath fittings category that has transformed the industry from merely utilitarian to inspirational. With the Group’s vision to evolve into a ‘Complete Bathing Solutions’ enterprise, Jaquar has also successfully diversified into various bath verticals like sanitaryware, shower enclosure, water heaters, concealed cisterns, wellness range of products like whirlpool, shower panels, showers, steam cabin and spa.

Jaquar group has recently forayed in concept lighting solutions for all residential, commercial and outdoor applications. As a one window solution, Jaquar concept lighting offers wide range of high quality products, design consultancy, installation and post care.

Over the year’s innovation, commitment and performance has been the group’s core philosophy. A globally renowned super brand, Jaquar has created worldwide presence through continuous R&D in design.

Jaquar was established in 1986, by the late N L Mehra who ventured into the manufacture of bath-fittings in 1960 under the brand name Essco.


Nalli is an 80 year old family business. It has stores in 10 major cities in India besides having offices and shops in USA and Singapore. After so many years its name is synonymous with silk.

Nalli, synonymous with Silk, was established in the year 1928 and has been a leader in the textile and retail business for over 80 years. An icon of South India, Nalli has become synonymous with silk or kanchipuram sarees. Nalli's success story has a fairy tale ring to it. Started as a small retail store for silk Sarees in Chennai by a young man called Nalli Chinnasami Chetty in 1928, the family-run shop did steady business for thirty years after which the grandson, Nalli Kuppuswami Chetti took over.

In a radical departure from convention, Nalli Kuppusami decided that the shop would do no discount selling, an unheard-of prospect back in the 1950s. Since then it has been a pioneer in the field of textiles, leading the change for an entire industry. Nalli soon built up an image of unrivalled quality at reasonable prices; its roster of loyal clients also grew multifold. An 80 year brand with considerable equity in the South, Nalli's is still the popular destination of choice for silks and wedding sarees today.

Today, Nalli's business focus has broadened, becoming not only a leading sari-retailer, but also one of the foremost manufactures and exporters of fabrics, apparel and home furnishings. Nalli's has evolved with the times to become a category-killer in the saree industry, offering everything from traditional silks to lightweight versions like crepe and chiffons to even designer sarees. It also boasts of an apparel line for women and ready-to-wear menswear - with a sizeable private-label collection - costume jewelry and accessories, stoles, dupattas and some soft furnishings.

Nalli started as a small retail store for silk Sarees in Chennai by Nalli Chinnasami Chetty in 1928. The small business reaped in good profits and with every following generation of the family, the business grew to reach where it is.


Tesco is global grocery and general merchandise retailer which also provides services like financial service. The revenue collected by it in 2011 was US$60.93 billion. It has 472,000 employees working for it.

The reasons for thir success is their integration with the IT sector. Every sector of the organzation is made more efficient through the use of IT. It has also been able to manage its suppliers really well. Most of its suppliers are overseas as that gives it more profit margin. Through various programmes it has been able to make its other franchises successful also. It has complete market leadership in UK and due to this it is able to have a brand that itself sells.

In 1919 Jack Cohen founded Tesco when he began to sell surplus groceries from a stall at Well Street Market, Hackney, in the East End of London. The Tesco brand first appeared in 1924.


This company manufactures and sells consumer electonics and also has services like financial services,banking and advertising. It had a revenue of US$86.64 billion in 2011. It has over 168,000 employees. 

The main reason for Sony’s success is innovative products of exceptional quality and value.It introduced products like Walkman music player and PlayStation, which completely transformed the market. These products opened a new market which was previously untapped. Sony is also credited with producing small products which people can carry, in comparison to the popular sentiment before, that electronic items were large and bulky.The company is also known for products which are not only for practical purposes but also for fun and entertainment thereby creating a niche for itself.

After the end of World War II in late 1945 Masaru Ibuka  started a shop in Tokyo for radio repair. In 1946 he joined with Akio Morita and founded a company called Tokyo Tsushin Kogyo K.K., (Tokyo Telecommunications Engineering Corporation). This company  is credited for building Japan's first  taperecorder, Type-G.


The Nokia Group employes approximately 139,000 people around the world and has a brand value of over US$25billion.

Nokia has been able to continue leading the market due to large production volumes and the continuous effort in keeping costs down.Due to this it has been able to manufacture phones at a price at which no other organization can. It has also been able to make global profits because of having huge presence in countries like India, China where it has a monopoly. It uses superior technology which gives better quality. The hardware of the Nokia mobiles is also found to more durable, thus requires less repair. The battery life of the mobiles is also better therefore longer time beforecharging is required.

In 1865 Fredrik Idestam who was a mining engineer set up his first wood pulp mill at the Tammerkoski Rapids in south-western Finland. A few years later he opened a second mill on the banks of the Nokianvirta river, which inspired him to name his company Nokia Ab in 1871. Then he felt he should expand into the electricity business. 

Kraft Foods Inc.

The company has revenues of US$40,386 millions. It has over 97,000 employees.The company holds the top global position in 11 product categories. These categories are coffee, cookies, crackers, cream crackers,cheese, dessert mixes, dry packaged dinners, lunch combinations, powdered soft drinks, process cheese, salad dressings, and snack nuts. These products are made at more than 220 manufacturing facilities around the world and are sold in more than 140 countries.

The main reason for Kraft’s success is its association with innovationThe beginning of the organization is itself due to an innovation. The time this organization began, refrigeration was not present and the cheese which was sold in large wheels would spoil easily. Kraft decided to develop an innovative blended, pasteurized cheese which will not spoil. He patented it and from that itself the organization had become successful and had a brand name. It also introduced another innovative product, the sliced processed cheese which stabilized its hold on the market.The company was also quick in understanding the rising trend of health consciousness and introduced products like light bologna and turkey bacon to improve its meat product sales. It also introduced low-fat and fat-free varieties in cheeses.It has also grown by expanding into other markets through various acquisitions.

James L. Kraft started a wholesale door to door cheese business in 1903 which did not do well. In fact it made a loss of over US$3000.


PepsiCo is a world leader in convenient snacks, foods and beverages with revenues of more than $60 billion and over 285,000 employees.

 PepsiCo ahs had a clear  understanding of emerging segments in its markets.Pepsi decided to focus its marketing efforts on the younger generation, after carefully analysing the brand loyalties of existing users of competing products.Pepsi also understood the emerging preferences in beverages-  and started expanding in water and sport-drinks markets. The PepsiCo brands - Aquafina and Gatorade have over 50% market share in their respective categories.. It has also built a formidable portfolio in the Snack Food Segment.

The recipe for the soft drink was developed in 1890s by Caleb Bradham -he named this drink "Pepsi-Cola".  Pepsi-Cola Company was started in 1902 when the drink started becoming popular.


Business Size | Operations:

Revenues of $21,796 million in 2010. They serve a worldwide market. It has been estimated that Google processes over a billion search requests per day. It has over a million data centers spread throughout the world.

The sheer simplicity has made them popular. They speed and accuracy of their results also plays a major role. It has indexed almost all websites in the world. It is supported by killer products such as Google Documents, Picasa, Maps, YouTube, Calendar, Books, Earth, Blogger and Gmail.

Google is known to have an informal corporate culture. It has been consistently ranked as one of the best companies to work for by Fortune magazine. They have also started a number of philanthrophic ventures.


Started in 1996 by Larry Page and Segey Brin as a research project when they were PhD students at Stanford University.