Get Inspired By Successful Startups

Successful Startups

Take Inspiration from some of the most successful Startups. Understand the key factors contributing to their success.

Name of the Company About the Company - कंपनी के बारे में What Made it So Successful? कंपनी की सफलता का कारण How did it Start? शुरुवात Website Link - लिंक Media Coverage
Agency FAQs (afaqs!)

Business Size | Operations:

Currently headquartered in Noida, India. It was recently certified by ABC Electronic as the world’s largest website in its chosen space. The website’s traffic was recorded at 2.67 million page impressions a month, surging ahead of previous world leaders, US website adage.com and UK website brandrepublic.com.

An online portal known for publishing information and news for the marketing, advertising and the media professionals in India. It is a trusted source of information for professionals in these fields. They spotted a need in the market and filled the gap.

Core Idea:

Their goal was simple, to make easier the lives of professionals in advertising, media and marketing by fulfilling their information needs. Apart from maintaining a regularly updated database of all the media and advertisement houses in the country, afaqs! also exchanges information with these agencies.

Co-Founded in 1999 by Sreekant Khandekar in a garage in New Delhi with three other people.

Infosys

Business Size | Operations:

Revenues of $6,041 million in 2011. Infosys has a global footprint with 64 offices and 65 development centers in US, India, China, Australia, Japan, Middle East, UK, Germany, France, Switzerland, Netherlands, Poland, Canada and many other countries. Infosys and its subsidiaries have 141,822 employees as on September 30, 2011.

They are large suppliers of solutions based on the needs to their customers. They understood the need of their customers and provided quality resources cost effectively.

Core Idea:

Infosys pioneered the Global Delivery Model (GDM), which emerged as a disruptive force in the industry leading to the rise of offshore outsourcing. The GDM is based on the principle of taking work to the location where the best talent is available, where it makes the best economic sense, with the least amount of acceptable risk.

Started in 1981 by a group of 7 entrepreneurs, namely N.R. Narayana Murthy, Nandan Nilekani, Kris Gopalakrishnan, S. D. Shibulal, K. Dinesh, Ashok Arora, and with N. S. Raghavan. They started with a initial capital of Rs. 10,000.

Hungama.com

Business Size | Operations:

Hungama is now the largest aggregator, developer, publisher and distributor of Bollywood and South-Asian entertainment content in the world. Hungama Mobile is the leader in the Mobile Entertainment and Value Added Services (VAS) in India as well as South Asia. It powers close to 75% (circle dependent) of all mobile entertainment content in India. Hungama Digital is India’s No.1 digital advertising agency. The company has created innovative marketing solutions for over 350 brands including Coca Cola, Nokia, MasterCard, ICICI Bank, Axe, Nike, Bacardi and Cadbury’s.Hungama also has to its credit, Hungama Game Studio which is India's first gaming studio developing gaming content across multiple digital screens- Mobile, PC and Television.Hungama also launched India's premium cross platform digital entertainment store, Hungama.com. Offering full length music tracks, videos, ringtones, mobile wallpapers and dialogues across categories- Bollywood, Instrumental, Ghazals, Devotional, Indian Regional Music, International music and much more for digital downloads.

Provide digital and mobile entertainment services in India and South Asia. There is a focus on films, music and advertising. They also host flash based games on their website which are very popular with consumers. Customers are also offered downloads of music, wallpapers, ringtones across many categories.

 

Core Idea:

Hungama was one of the first companies in India to offer digital entertainment services. The company values innovation, creativity, execution and believes in ethical business practices. They have a presence across multiple platforms, which has added to their success.

Began it's journey as an online promotion agency in 1999 with just 4 employees, headed by Neeraj Roy.

Asian Paints

Business Size | Operations:

Asian Paints is India’s largest paint company and Asia’s third largest paint company, with a turnover of Rs 77.06 billion. The group has an enviable reputation in the corporate world for professionalism, fast track growth, and building shareholder equity. Asian Paints operates in 17 countries and has 24 paint manufacturing facilities in the world servicing consumers in over 65 countries. Besides Asian Paints, the group operates around the world through its subsidiaries Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.

Notable innovations include: make your own colour, home solutions (provided painting jobs are per Asian Paints specifications which were highly reliable and of good quality). They branded the process.

Core Idea:

It also introduced many innovative concepts in the Indian paint industry like Colour Worlds (Dealer Tinting Systems), Home Solutions (painting solutions Service), Kids World (painting solutions for kid’s room), Colour Next (Prediction of Colour Trends through in-depth research) and Royale Play Special Effect Paints, just to name a few.

The company has come a long way since its small beginnings in 1942. Four friends who were willing to take on the world's biggest, most famous paint companies operating in India at that time set it up as a partnership firm. Over the course of 25 years Asian Paints became a corporate force and India's leading paints company. Driven by its strong consumer-focus and innovative spirit, the company has been the market leader in paints since 1968. Today it is double the size of any other paint company in India. Asian Paints manufactures a wide range of paints for Decorative and Industrial use.

Gili

Business Size | Operations:

Gili (Gili India Ltd) one of India’s most popular diamond brands based in Mumbai. Gili is the diamond jewellery brand of Gitanjali group, the country’s largest diamond and jewellery manufacturer and retailer. It mainly manufactures and markets Rings, Necklace, Earrings, Pendants, Bangles, Color Stones in India. It has a pan India presence through 66 operational EBOs(exclusive brands outlet) and 400 SIS(shop-in-shop) counters.Gili operates both Company owned and operated stores, as well as franchise owned and operates stores. It has presence in international markets like Europe, including to Antwerp and Italy, the United States, the Middle East, as well as to markets in Asia, including Japan, China, Hong Kong and Thailand.

Introduced the concept of Affordable, Elegant, Branded Diamond Jewellery for Everyday Use by  everyone. A time when diamond was the possession of the rich and there were few diamond retailers, Gili was unwavering in its endeavor to present affordable and elegant ornaments to all.

Factors for Success:

The Gili formula had worked in changing the people's perception regarding wearing Diamond jewellery only on special occasions, and it was now an everyday affair as women embraced and accepted the Gili way of adorning themselves. Thus, Gili captured the heart of every Indian woman. Gili was the first brand to start giving the customer "Certificate of Authenticity" with every piece of jewellery bought.

A subsidiary of the Gitanjali Group.

Nirula's

Business Size | Operations:

Today, the Noida production facilities include the Bakery, Confectionery, Cheese Plant, Ice cream Plant, Food Processing Unit and Hot Kitchen. Nirula's has widened its presence in North India with the opening of restaurants in Panipat, Dehradun, Chandigarh, Jaipur, Meerut and Pathankot. Association with Indian Oil Corporation in 2005 witnessed the opening of new Outlets at fuel stations at Dwarka, Punjabi Bagh, Janakpuri, Gurgaon and Chandigarh. Nirula’s also has a National tie-up with HPCL and has opened projects in Delhi, Jaipur, Pathankot.

Nirula's was the first Indian fast food chain catering to Indian tastes. It is a warm, contemporary, accessible, eating place for families including children and young adults; Serves the widest variety of Indian and International food, beverages and desserts, at affordable prices.

Nirula's, a well-known name in the hospitality industry, had like all success stories a small beginning. The Nirula's Family came to Delhi in 1928. The Nirula brothers before going into the Hotel and Food Service Industry tried their hand at various professions including running a pharmacy, optician shop and a photo studio.

Haldiram's

Business Size | Operations:

They have a presence throughout India.

 

Distinctly Indian Convenience Foods - Unique in Taste, with national appeal. They have food courts which serve Indian fast food. Their packaged namkeen and sweets are distinct in taste and have good quality control. They are entering the ready-to-eat market. All of their restaurants/foods are pure vegetarian.Unique taste ( Bikaner Bhujia), Hygiene, Convenience ( Packaged Rosogollas & Indian Namkeens)

Started as a tiny shop in Bikaner in 1937. Distinctly different in taste, its customers found its 'Namkeen' addictive in taste.

Fab India

Business Size | Operations

Fabindia has 141 retail stores across India and 1 store each in Dubai, Nepal and Italy.

Primarily deal in ethnic garments. They provided an appealing choice of colours, materials and design in ready made clothing (with good stiching and cuts). Their in-store experience is a distinguishing factor as well. On certain organic products, they provide certifications.

Fabindia promotes inclusive capitalism, through its unique COC (community owned companies) model. The COC model consists of companies, which act as value adding intermediaries, between rural producers and Fabindia. These are owned, as the name suggests, by the communities they operate from; a minimum 26% shareholding of these companies is that of craft persons.

Founded in 1960 by John Bissell to market the diverse craft traditions of India, Fabindia started out as a company exporting home furnishings. The first Fabindia retail store was opened in Greater Kailash, New Delhi fifteen years later.

Shaadi.com

Business Size | Operations:

With over 20 million members and a match being found every 2.4 seconds Shaadi.com is undisputedly the world's largest matrimonial website.Voted amongst the Top 50 most innovative companies in the world by Fast Company USA and named as one of the most innovative Indian company by Innovation Guru Robert B. Tucker.

Providing a pleasant, satisfying, and superior matchmaking experience to  customers while zealously protecting their privacy and security.

Provide customers complete control through easy to use interfaces and features that can help them identify, filter and contact potential partners.

Founded in 1996, with one simple objective - to provide a superior matchmaking experience by expanding the opportunities available to meet potential life partners

FedEx

Business Size | Operations

Revenues of $34,734 million in 2010. It is the largest airline in the world in terms of freight tons flown and the 4th largest in terms of fleet size, which stood at 687 in 2011. They serve a worldwide market, with several international hubs.

They are credited with creating the courier industry which we associate ourselves with today. They provided picking up of packages, also something new when they commenced operations.

FedEx created a new and distinct market over thirty years ago when it began providing customers access to next-business-day delivery service. Today, FedEx provides customers access to near real-time information that has enabled new supply chain models and efficiencies. In 1994, they launched their website, which for the first time a transportation website online package tracking.

Started by a Yale University Graduate in 1971. Officially operations started in 1973 with the launch of 14 small aircraft. He raised money through his inheritance and venture capital.

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