Get Inspired By Successful Startups

Successful Startups

Take Inspiration from some of the most successful Startups. Understand the key factors contributing to their success.

Name of the Company About the Company - कंपनी के बारे में What Made it So Successful? कंपनी की सफलता का कारण How did it Start? शुरुवात Website Link - लिंक Media Coverage

OLX is an online classifieds site. It allows users to design advertisements with pictures and videos and display them on their social networking profile. It also allows users to control their selling,buying and community activity in My OLX and also access the site from their cell phones and also allows them to view OLX account in their local language. It basically hosts free user-generated classified advertisements for urban communities around the world. It also provides discussion forums sorted by various topics. OLX is used in over 105 countries in 40 languages.

OLX was the first site which made it pretty big globally in the field of transition from paid classifieds in newspapers to paid vertical real estate and job sites and free horizontal classifieds sites. In developing markets it is important to have trust in the people you are interacting with and hence integration with Facebook,Twitter and an innovative usage of posting pictures and videos on these social networking sites proved beneficial to the success of OLX. Also OLX can be accessed from any Windows, iOS and Android device. In addition every single act on OLX is reviewed before it goes live.

OLX was founded in March,2006 and is privately held. It is based it New York City and Buenos Aires,Argentina. The company offers its services in United States and internationally. OLX gained prominence upon announcing a partnership with Friendster, a social networking website.

flipkart is an indian e-commerce company. It is an online shopping site started in 2007 which initially focused on online sales of books,but it later expanded to electronic goods and a variety of other products. It is amongst the top 20 Indian websites. On an average flipkart sells nearly 20 products per minute and has a registered User base of two million customers. In 2011, flipkart launched a new Electronic Wallet that allows shoppers to purchase credit to their flipkart account using credit or debit cards and can be utilised to make purchases on the site as and when required. Also flipkart acquired the sites and in 2011 and launched its own Flyte digital music store which offered a legal music download service of international as well as regional songs.

flipkart enjoys top of the mind brand as far as buying books is concerned. It has over 11.5 million titles in offer which undoubtedly makes it India's largest online bookseller. Flipkart offers multiple payment methods like credit card,debit card,net-banking,e-gift voucher and Cash on delivery.One area where Flipkart has scored strong is reading the virtual Indian consumer mind. Though the ecommerce user has matured, a large segment is still hesitant to make transactions using credit/debit card. The cash-on-delivery model has undoubtedly got them with going with the web conservatives. It also allows users to buy products without registering with alternatively providing Facebook and Twitter sign-in. This makes it easier to buy products without registering and remembering another online password. Moreover, you get a 15-20% discount on every book purchase, and free shipping for every order of more than Rs. 200. Also flipkart has an amazing well-oiled warehousing and delivery system. This ensures that deliveries occur within promised times all over India.

Flipkart was started in 2007 by two alumni's of Indian Institute of Technology,Delhi. It started with selling books and branched out to selling CDs,DVDs,mobile phones and accessories and peripherals,pens and stationery,home appliances,kitchen appliances,personal care gadgets,health care products,A.C,air coolers,school supplies,office supplies,art supplies and lifestyle products. As of today, Flipkart employs more than 4500 people.


Business Size | Operations:

Gujarat Cooperative Milk Marketing Federation Ltd. (GCMMF), is India's largest food product marketing organisation with annual turnover (2010-11) US$ 2.2 billion. Its daily milk procurement is approx 12 million lit (peak period) per day from 15,712 village milk cooperative societies, 17 member unions covering 24 districts, and 3 million milk producer members.

High Quality Milk Products; Innovative Advertising; Effective Use of Humour & Consistent Brand Identity. Known throughout India for the Amul girl, their innovative products (dahi, ice-cream and a variety of cheeses). The products are available almost everywhere in India.

Establishment of a direct linkage between milk producers and consumers by eliminating middlemen. Milk Producers (farmers) control procurement, processing and marketing.Professional management.

the Kaira District Co-operative Milk Producers Union Ltd. began with just two village dairy co-operative societies and 247 litres of milk and is today better known as  Amul Dairy. Amul grew from strength to strength thanks to the inspired leadership of Tribhuvandas Patel, the founder Chairman and the committed professionalism of Dr Verghese Kurien,who was entrusted the task of running the dairy from 1950.

Gitanjali Group

Gitanjali Group is a diamond and jewellery house, one of the largest branded jewellery retailers and one of India’s largest manufacturers, retailers and exporters of diamonds, a DTC Sightholder and a global frontrunner. Gitanjali Group's operations include rough diamond sourcing, cutting, polishing and distribution, to jewellery manufacture, which involved designing, mould making, wading, casting, sprue grinding, filing, polishing and setting. Gitanjali Group’s operations span the globe from USA, Europe, Middle East, South East Asia, China and Japan.

Gitanjali Group captures the entire jewellery market with multiple brands for multiple markets and price segments. It brought diamonds within reach of a wide consumer base being the first to offer diamond studded jewellery at affordable prices, of standardised designs, quality and pricing across locations. Gitanjali Group offered jewellery in diverse styles of traditional, international, classic, and casual for of all age groups, tastes and budgets. It expanded rapidly by opening up distribution via superstores, department stores and other retail outlets at MRP, supported by international certifications of scientifically tested purity and authenticity, across India and in the world’s jewellery capitals.

Gitanjali Group was founded in 1966 as a single company cutting and polishing diamonds for the jewellery trade at Surat, Gujarat. In 1990, it started Gitanjali Creations, a 100% Export Oriented Unit at Borivli, Mumbai with which the Group integrated forward from diamonds to diamond-studded jewellery. provides recruitment classifieds and related services to job seekers and Corporate Customers. It provides assistance to job seekers in preparing resumes and listing them on the website. For its employer and recruitment consultant customers, the site lists/advertises their job vacancies, provide tools to conduct searches in its database of resumes and provide job application screening programs. As of March 2011, had a database of about 25 million registered job seekers and over 80,000 live job listings from Corporate Customers.Parent company Info Edge (India) Limited is India’s premier on-line classifieds company in recruitment (,, etc.), matrimony (, real estate (,, education ( and related services. was one of the foremost players to leverage the power of internet and growth in economy/IT/ITES to drive the online job market. It has a strong brand presence, largest database, most clients, highest traffic share, largest number of jobs, sales networks and product/technology innovations.’s success has continued due to increasing internet penetration and India demographics. was launched in March 1997. It is supported by four recruitment offerings which targets the Middle Eastern market with offices in Dubai, Bahrain, Riyadh and Abu Dhabi, offering offline placement services for middle and senior management, focusing on hiring of fresher graduates from campus and offering a professional networking site thereby creating a full service in the jobs space.

Ittiam Systems

Ittiam Systems is an Embedded Software and Systems Design company which specializes in Digital Signal Processing (DSP) based applications in multimedia and communications domains. It is India's first technology firm to be based on licensing of intellectual property. Ittiam Systems was awarded the title "The world's most preferred DSP IP supplier" in the DSP Professionals Survey 2006 by Forward Concepts, USA. It is also a winner of India’s prestigious NASSCOM Innovation Award and several other recognitions from Government and industry.

Ittiam Systems creates special algorithms to make the best use of limited processing power available in smartphones and tablets. It provides customised Application Software, Multimedia IP, Board Support Packages and Hardware Systems. Ittiam is also enabling applications in advanced audio such as surround sound and camera features like low light and panoramic photography.

Founder of Ittiam Systems, Srini Rajan is former managing director of Texas Instruments (TI) India and was responsible for making Texas TI one of the most valuable R&D centres for TI globally.

Druva Software Pvt Ltd

Druva is a company providing an integrated platform for endpoint backup, secure file sharing, data loss prevention and real-time analytics. It enables a simple, one-click restoration of any file or backup volume. The company sells its products to over 1,200 customers across 26 countries.

Druva’s inSync endpoint backup solution offers industry’s best storage and bandwidth savings in user friendly manner to the most demanding enterprises. The inSync backup and data loss prevention solution is available for laptops, mobile devices, smartphones and laptops which helps in configuring critical data for automatic backup, so they can be accessed and restored anywhere, anytime. This data can be tracked and also be deleted via remote if the device is stolen. Further, inSync file sharing and collaboration offers IT unified policy management for end-to-end data protection and collaboration. InSync uses a technology called App-Aware Deduplication which instead of duplicating the files, it only sends a copy of modified data to the server which saves upto 90% of bandwidth and storage due to only a single instance of data being stored. It also offers advanced wide area network (WAN) optimisation capabilities enabling smoother data transfer.

Druva was started in Pune in 2007 and has since expanded with offices in USA and UK.

UTV Group

UTV Group is India's first integrated global media and entertainment company. The group functions across 5 verticals all of which allow for synergy across in terms of content development, communication and development of thought leadership. The 5 verticals are Broadcasting, Games Content, Motion Pictures, Interactive and TV Content.

UTV Group was one of the first to introduce cable television in Mumbai that provided three hours of uninterrupted viewing of films by means of a cable service. UTV Group grew from a cable network provider to a media giant and pioneered in adopting a modern corporate studio approach to film production. It backed programs and films which were entertaining and content heavy. It partnered with international media giants such as Walt Disney, Fox Searchlight, Sony and Overbrook Entertainment to extend its international reach.

UTV Group was initially engaged cable TV services, production of television content for Doordarshan and also production of ad films. With the entry of satellite TV, it became one of the largest content providers in India. It ventured into the business of acquiring programs from outside producers and marketing airtime on their programs. In 1995, UTV engaged in the business of providing post-production facilities to television software houses, private producers and advertisers through the acquisition of a production company which was later renamed United Studios Limited. In 1996, the company ventured in movie distribution business; in 2000 in the business of Internet content creation and in 2002-03 in the business of post-production, special effects and animation business through the acquisition of Western Outdoor Media Technologies Limited.

Multi Commodity Exchange of India

MCX is a state-of-the-art electronic commodity futures exchange with permanent recognition from the Government of India to facilitate online trading, and clearing and settlement operations for commodity futures across the country. The exchange has over 2000 registered members operating through Computer-to-Computer Link (CTCL) trading terminals spread over 1,577 cities and towns across India. MCX was the third largest commodity futures exchange in the world, in terms of the number of contracts traded in FY2011.

MCX offers more than 40 commodities across various segments such as bullion, ferrous and non-ferrous metals, energy, and a number of agri-commodities on its platform. It was the first exchange in India to initiate evening sessions to synchronise with the trading hours of global exchanges in London, New York and other major international markets; the first exchange in India to offer futures trading in steel, crude oil, and almond; MCX launched MCXCOMDEX, India’s first real time composite commodity futures index. The exchange is the world's largest exchange in Silver and Gold, second largest in Natural Gas and the third largest in Crude Oil with respect to the number of futures contracts traded.

MCX was started to facilitate online trading, and clearing and settlement operations for commodities and commodity futures across the country. As on March 2012, MCX holds a market share of over 86% of the Indian commodity futures market.

IndiaBulls Group

Indiabulls Group is a business house with strong presence in sectors of real estate, financial services, securities and power. Indiabulls Group companies are listed in Indian and overseas financial markets. The Group has grown in scale and size and has been conferred the status of a ‘Business Superbrand’ by The Brand Council, Superbrands India. According to Forbes (2008), Indiabulls founder Sameer Gehlaut is India’s youngest self-made billionaire and, he is the 92nd richest person in the world and 45th richest in India.

Indiabulls Group started with financial services offering brokerage services and built one of the first online platforms in India for offering internet brokerage services. Its in-house trading platform is one of the fastest and most efficient trading platforms in India. Indiabulls Real Estate’s flagship 7 million square feet high-end residential and commercial development in central Mumbai has won many awards for the best office property. The group has successfully delivered value for its customers, partners and shareholders by way of superior products, services and timely execution within a short span.

In 1999, founder Sameer Gehlaut and his friend Rajiv Rattan brought a defunct securities company with a NSE membership and started offering brokerage services. Post the Indiabulls Financial Services IPO in 2004, the group diversified into real estate business by winning auctions of defunct mills lands in one of Mumbai’s prime area of Lower Parel. The group later ventured into power sector building thermal power plants.